Glidewell – BruxZir Blog


An internal blog for the sales team of Glidewell Dental.

I built this prototype with Ruby on Rails. I was responsible for the User Experience, Front-end implementation, and setting up the backend.

Blog backend on Tablet

Blog backend on Tablet

The sales team needed quick access to product content they could reference in the field. The frontend kept branding consistent with the main site and kept the hammer test video front and center.

Blog layout on Tablet

Blog layout on Tablet

Mobile Layout

On smaller screens, the priority was the post feed. Archives and categories are still accessible, but moved behind a tab bar to keep the reading experience clean.

Blog layout on Mobile

The archives sidebar and footer navigation both needed to work cleanly at small screen sizes. Monthly archives are presented as a scannable list; the footer condenses the full site into large, clearly labeled tap targets.

Monthly Archives on Mobile

Monthly Archives on Mobile

Footer on Mobile

Footer on Mobile